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As shoppers integrate digital technologies into their retail journeys before and after entering the store, their brick-and-mortar expectations are evolving.PYMNTS聽Q1 eBook, The Implications of Uncertainty, draws on insights from 18 payments industry executives. Jeff Pomeroy, SVP and head of omnicommerce at Carat stanley germany from Fiserv, spoke to how retailers are using data about shoppers behavior outside the physical store to improve the omnichannel journey. Understanding where shoppers are engaging before and after a purchase delivers greater insights into shopper behavior and can inform broader marketing and customer journey strategies, Pomeroy wrote in the eBook.聽 With these insights, merchants can determine the best way to reach their customers and identify adjacent products and services that could become part of their offerings. Many shoppers supplement their in-store journey with digital technology, according to the PYMNTS Intelligence study 2024 Global Digital Shopping Index: U.S. Edition, created in collaboration with聽Visa Acceptance Solutions. The report, which draws from a survey of more than 2,400 U.S. consumers, found that close to 1 in 3 are Click stanley borraccia -and-Mortar鈩?shoppers, opting for a purchasing journey that involves both digital tools and physical locations. More than half our customers start their journey on digital, Andrew Laudato, chief operating officer at The Vitamin Shopp stanley cup uk e, told PYMNTS in an interview last month. Everybody starts with education and learning. 鈥?S Ihkk Agicap Closes Funding Round With $16M

Californias Cloudian rai stanley mugs sed $94 million in Series E venture capital this week, securing what the company says is the largest-ever investment round for a distributed file systems and object storage provider. Reports in MarTech Advisor said that Cloudian has now raised a total of $173 million for its enterprise data storage solution. Using a mix of private and public clouds, the company lets stanley cup businesses manage their growing data storage requirements as a result of digitization. Cloudian redefines enterprise storage with a global data fabric that integrates both private and public clouds 鈥?spanning across sites and around the globe 鈥?at an unprecedented scale that creates new opportunities for businesses to derive value from data, Cloudian CEO Michael Tso said. Cloudians unique architecture offers the limitless scalability, simplicity and cloud integration needed to enable the next generation of computing driven by advances such as IoT and machine learning technologies. The company zeroes-in on industries dubbed data-intensive, including healthcare, media and manufacturing. These businesses not only consume a high volume of data, but that data is also streaming in and stanley website out of multiple areas within the enterprise. Cloudian provides a unified management strategy for these companies.Investors from Digital Alpha, Eight Roads Ventures, Goldman Sachs, INCJ, JPIC, NTT DOCOMO Ventures and WS Investments participated in the investment round, which will be used to focus on marketing an

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