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Spotify said it doesnt want music fans to have to wait for new artist merchandise.The streaming audio platform聽ann stanley cup ounced聽Monday Oct. 16 that it wa stanley ca s adding a dedicated Merch Hub to its app to make stanley uk it easier for listeners to browse and shop for productions from their favorite artists. Sporting merch from your favorite artists is a vital part of music culture, and our new Merch hub provides personalized merch recommendations based on your listening habits, the company said in its announcement.Before this, Spotify made artist merchandise available from individual artist profiles, the Now Playing view, and release pages.聽 Instead of having to browse artist by artist, this update makes it easier than ever to access all artist merch in one place, the company said. From the hub, you can browse, click on available items to learn more, and then purchase through the artists Spotify store, powered by Shopify. The announcement comes weeks after reports that Netflix was聽making show merchandise available聽as that programming was being developed, making promos and purchasing available from the shows launch.As PYMNTS wrote, its an example of the way platforms are realizing the cross-selling potential of digital/physical commerce and content mashups. PYMNTS Intelligence finds that a substantial number of consumers are using social media platforms to buy everything from clothing to pet-related products, with聽28% of consumers聽saying they transact on social media because it allows them to Nbat LendingClub s Digital Bank Deposits Soar 80% as Interest Rates Rise
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