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As consumers omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion.Online merchants are faced with the challenge of preventing customer drop-off at each stage the buying journey. The friction points leading to cart abandonment 鈥?a complicated page navigation experience, unclear checkout processes, redirection to external pages 鈥?are mitigated when brands and retailers can offer seamless stanley romania ly integrated purchasing options.The PYMNTS Intelligence report How Preferred Payment Availability Can Reduce Cart Abandonment, which drew from a survey of more than 3,500 U.S. consumers, found that shoppers abandoned shopping carts on brands sites an average of eight times in the last 30 days and six tim stanley cup es on retailers sites.By minimizing the steps required to make a purchase, merchants can reduce the likelihood of abandoned carts and propelling conversion rates. Shoppable co stanley water bottle ntent is emerging as a more frictionless solution, offering an intuitive and direct path to purchase.TVs Become eCommerce Platforms Streaming services are aiming to seize on this opportunity with shoppable TV, blending the realms of advertising and immediate consumer action. With companies like Disney, Amazon and Roku pioneering in this space, the integration of shoppable ads into streaming content is becoming a reality, reducing the steps between product discovery and purchasing.Earlier this yea Pojm Cross River Bank Raises $100M

The three current stanley cup and two future member states of the East African Community EAC 聽Kenya, Uganda, Tanzania Burundi and Rwanda have signed a memorandum of understanding on currency convertibility, reports Coast Week.The aim to reduce the cost of transactions for intra-EAC trade, said Central of Bank of Kenya CBK Governor Njuguna Ndungu.Ndungu 聽is also the chairperson of the EAC Committee of Central Banks, says that the currency conversion agreement is stanley cup central stanley quencher to the region moving forward as consortium of modernizing economies.It is part of the modernization efforts to enhance cross border payments across the trading bloc, he said.聽It is envisaged to facilitate cross border transactions, which are essential for boosting intra-regional trade and as a result the monetary and exchange rate policies have been progressively aligned.Currently the East African Payment System EAPS integrates the respective real time gross settlements systems of Kenya, Uganda and Tanzania, with聽Rwanda and Burundi slated for membership later in 2014.Kenyas EAC Ministry principal secretary Mwanamaki Mabruki is also very optimistic about the benefits full integration of the regional bloc of nations will bring.It will offer opportunities for investor to access to over 140 million consumers, he said. Whats Hot is aggregated content. PYMNTS claims no responsibility for the accuracy of the content published by the original source.